The SES created this new webinar series focused on the latest trends and challenges facing Sales Enablement. Although the concept and practice of sales enablement are gaining traction, for many organizations, it’s not clearly defined or misunderstood. SES plans to assemble the industry’s most knowledgeable professionals to share success stories, unpack challenges, and dive into any topic that viewers feel is important. Please look for SES emails, LinkedIn posts, and announcements on SESociety.org to save your spot for future webinars in this series.
Click on the webinar title to reveal the details and recording link.
Sales Enablement Society & Seismic Webinar
When you’re creating or expanding your sales enablement function, securing executive buy-in and sponsorship from the c-suite is essential to effectively building a sustainable sales enablement program to scale. Regardless of whether you're in a startup, mid-market or enterprise business, you must demonstrate value and ROI as well as define the future state of your program.
Although sales enablement is gaining traction in the business arena, for many organizations it’s not clearly defined or misunderstood. Sales enablement practitioners must provide executives with the purpose and benefits of an enablement program to create adoption and drive growth.
In this webinar, Hugh Redford, RVP, Commercial Enablement from Seismic and Christopher Kingman, a senior-level sales enablement practitioner and leader from the Sales Enablement Society, will provide you with a roadmap to help communicate and demonstrate the value of a sales enablement program that aligns with your executive’s desired strategic objectives.
You will learn how to:
Develop a defined sales enablement strategy based upon the needs and expectations of your executives
Align your program to both short-term and long-term goals and objectives
Clearly define your program and outcomes
Speak the language of your executive audience
Develop short-term wins to quickly scale your sales enablement program
Hugh leads the Commercial Enablement effort at Seismic. Hugh and his team oversee the Seismic@Seismic story, ensuring Seismic's internal sales enablement program helps set the industry standard for the rapidly evolving and maturing practice. Prior to joining Seismic, he held a series of growth-oriented operational and consulting roles ranging from small companies to the Fortune 100, covering industries including Retail and ecommerce, Energy, Hospitality, Medical Devices, and Technology. He moonlights as an overbearing sports dad to an Australian Shepherd mix.
Christopher Kingman, Sales Enablement Trailblazer • Founding Member of SES Bold Enablement leader bringing innovation and dexterity to the modern business landscape
Christopher Kingman is a driven and dynamic professional dedicated to helping others succeed. He is adept in developing others and offers a fresh perspective to business development through technical knowledge and strategy vision coupled with remarkable sales and enablement acumen. As an enablement expert, Chris is a proven leader in guiding organizations to turn their dreams into profitable realities. And with more than a decade of experience across multiple fields, Chris provides the understanding, structure and technological and cultural skills a company needs to succeed. He is a founding member of the Sale Enablement society, Forbes contributor and Professional Writer.